Colin Shaw, The Intuitive Customer's primary photo
  • Best Seller TV Colin Shaw, The Intuitive Customer (Season 4, Episode 13)
  • TV Episode | Talk-Show

Best Seller TV

Colin Shaw, The Intuitive Customer (Season 4, Episode 13)
TV Episode | Talk-Show
Colin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says ...See moreColin Shaw, author of The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, talks about the mistake many organizations make when trying to take the customer experience to the next level. Shaw says that organizations plateau because they tend to focus mostly on the rational aspects of customer service, casting aside the emotional and irrational parts of the overall experience. He says that companies assume "Customers buy rationally, but what we do is we buy emotionally and justify it with logic." Taking the customer service experience to the next level involves behavioral economics - understanding how customers are feeling and thinking about the emotions organizations want to evoke in customers. A key aspect, he says, becomes which emotion the organization wants to evoke in their customers and making sure those emotions, in return, drive value. Written by C-Suite TV See less
Read more: Plot summary
Editors
Cesar Cruz | Cesar Cruz (edited by)
See all filmmakers & crew
Status
Edit Released
Updated Apr 13, 2017
Release date
Apr 13, 2017 (United States)

Contacts

+ Add

Become a member to see contact information for Colin Shaw, The Intuitive Customer.

Cast

 + Add Cast
2 cast members
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.

MOVIEmeter

Members only

Become a member to access additional data

Ratings Breakdown

+ Add external reviews