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Deep: The Health Marketing Podcast

The Future of Omnichannel Analytics with Tim Natal (Season 1, Episode 3)
Podcast Episode | News
John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights...See moreJohn Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how Merck is preparing for future changes in technology and regulations. Together, Tim and John also explore the potential of underutilized channels like connected TV (CTV) and the promise of creative messaging that resonates with patients, among other key industry ambitions. See less
Read more: Plot summary
Director
Benjamin Abramowitz (directed by)
Writers
Benjamin Abramowitz (writer) | Robert Haskitt (writer) | John Mangano (writer)
Producers
Benjamin Abramowitz (producer) | John Mangano (producer)
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Status
Edit Released
Updated Sep 4, 2024
Release date
Sep 4, 2024 (United States)

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3 cast members
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