When Rubber Hit the Road - Production & Contact Info

When Rubber Hit the Road (2024)
60 min | Documentary

Primary photo for When Rubber Hit the Road

When Rubber Hit the Road (2024)

60 min | Documentary

In January 1991, Eau Claire's Uniroyal tire plant employees received devastating news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former ...See moreIn January 1991, Eau Claire's Uniroyal tire plant employees received devastating news: after 75 years of manufacturing tires, the plant was scheduled to close. As the city struggled to overcome the loss of its largest employer, the former employees struggled to find their footing in a quickly changing world. What would happen next was anyone's guess. But if the city hoped to survive, it was up to its citizens to figure out how. When Rubber Hits the Road is more than a story about tires. It's the story of a Midwestern city's attempt to reinvent itself in the wake of America's manufacturing decline. It's a blueprint, too, for how a community can bounce back--when people commit themselves to embracing change. See less

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3 cast members

Name	Known for
Arlene McAdam Self - Arlene McAdam Self - Arlene McAdam See fewer	When Rubber Hit the Road (2024)
Dennis Miller Self - Dennis Miller Self - Dennis Miller See fewer	Remembering Uniroyal, Voices from the Past (2012)
Darrel Wekkin Self - Darrel Wekkin Self - Darrel Wekkin See fewer	WEAU News (1953)

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