Track Limits Matt Dennington - McLaren's Co-Chief Commercial Officer, Losing Sponsors & Resetting Team Culture (Season 2, Episode 14)
Podcast Episode | 37 min | Documentary, Sport, Talk-Show

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Track Limits

Matt Dennington - McLaren's Co-Chief Commercial Officer, Losing Sponsors & Resetting Team Culture (Season 2, Episode 14)

Podcast Episode | 37 min | Documentary, Sport, Talk-Show

In this captivating podcast episode, we delve into the world of 'Formula 1' and commercial strategy with Matt Dennington, the Co-Chief Commercial Officer for 'McLaren Racing'. Thank you to our partners at 'DP World' for providing us with ...See moreIn this captivating podcast episode, we delve into the world of 'Formula 1' and commercial strategy with Matt Dennington, the Co-Chief Commercial Officer for 'McLaren Racing'. Thank you to our partners at 'DP World' for providing us with the opportunity to interview Matt at the 'McLaren Technology Centre'. Join us as we explore the dynamic culture at 'McLaren Racing', Matt's journey from professional cricket to a leadership role at one of 'F1's most iconic teams, and the strategies behind 'McLaren's commercial success. The conversation kicks off with an insider's look at the culture that drives innovation and excellence at 'McLaren Racing'. Matt shares insights into the team's values, emphasizing collaboration, integrity, and a relentless pursuit of success on and off the track. As the discussion unfolds, Matt offers a glimpse into his longstanding partnership with Zak Brown, 'McLaren's CEO, and the strategies that have transformed the team's commercial performance. From overcoming challenges to securing over 50 sponsors for the current 'F1' season, Matt provides valuable insights into 'McLaren's journey from adversity to triumph. A key highlight of the episode is 'McLaren's partnership with 'DP World' and its transformative impact on the team's logistical processes. Matt explains how the collaboration has optimized 'McLaren's operations, enabling the team to streamline its supply chain and enhance efficiency both on and off the track. The conversation also delves into Matt's transition from professional cricket to a leadership role at McLaren, highlighting the transferable skills and experiences that have shaped his approach to commercial strategy. He shares anecdotes and reflections from his journey, offering valuable lessons for aspiring leaders in the world of motorsport. Moreover, Matt provides a behind-the-scenes look at McLaren's innovative sponsor promotional campaigns, from the iconic Triple Crown livery to activations with partners like 'Hilton Hotels'. He discusses the creative collaboration with his team and the strategies behind these successful initiatives. Matt also offers a tantalizing glimpse into 'McLaren's long-term plans, revealing the team's vision and aspirations leading up to 2040. He underscores 'McLaren's commitment to innovation, sustainability, and continued success in the ever-evolving world of 'Formula 1'. Written by 'Track Limits' & Britrick_c21 See less

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3 cast members

Name	Known for
Swish Goswami Self - Host Self - Host See fewer	Track Limits (2023)
Matt Dennington Self - McLaren, Co-Chief Commercial Officer Self - McLaren, Co-Chief Commercial Officer See fewer	Track Limits (2023)
Henny Yeshanew Self - Co-Host Self - Co-Host See fewer	Track Limits (2023)

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