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Middle Earth - China's Cultural Industry Podcast

#09 China's growing VR industry (Season 1, Episode 9)
Podcast Episode | Talk-Show
Virtual reality (VR) is a new medium that many a technology guru has predicted will revolutionize cinema-or would, if it weren't for the pesky problem (among others) that VR interface still requires the viewer to wear what essentially ...See moreVirtual reality (VR) is a new medium that many a technology guru has predicted will revolutionize cinema-or would, if it weren't for the pesky problem (among others) that VR interface still requires the viewer to wear what essentially amounts to a "head box." Nevertheless, VR markets around the world are slowly but surely expanding. Many of the major film festivals (Sundance, Venice, and Cannes, to name a few) now feature a special VR section. Overall the industry is indeed growing-especially in China. For context, here are some key figures: The value of China's VR market in 2016 was around USD $500 million (mainly hardware). The value of China's film market in 2016 war around USD $6.9 billion. The value of China's film market in 2020 is projected to be USD $10 billion. The value of China's VR market in 2020 is projected to be USD $6.5 billion (half in hardware, and the rest split between games, films, enterprise applications, theme parks, etc.). See less
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Updated May 8, 2019
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May 8, 2019 (China)

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