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Consuming Kids: The Commercialization of Childhood (2008)

66 min | Documentary

Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products ...See moreConsuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids. Written by The Media Education Foundation See less
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Updated Oct 29, 2008

Release date
Oct 29, 2008 (United States)

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35 cast members
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Daniel Acuff
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Enola Aird
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Michael Brody
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George W. Bush
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Peggy Charren
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Anderson Cooper
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Cindy Crawford
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Fred Furth
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Charles Gibson
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Josh Golin
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Sean Hannity
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Lucy Hughes
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Bob Iger
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Allen Kanner
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Velma LaPoint
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Diane Levin
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Art Linkletter
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Susan Linn
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Russ Mitchell
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Timothy Muris
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Alexandra Peterson
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Dan Rather
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Ronald Reagan
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Robert Reiher
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Michael Rich
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Gary Ruskin
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Nick Russell
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Juliet Schor
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Shepard Smith
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Betsy Taylor
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Elizabeth Vargas
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David Walsh
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Brian Williams
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Ratings Breakdown

7.9 / 10 | 529 votes