Faith Popcorn is often referred to as the "Nostradamus of marketing" for her ability to accurately predict future trends. As the Founder and CEO of BrainReserve, she's known as a "futurist" and is constantly looking for patterns and trends...See moreFaith Popcorn is often referred to as the "Nostradamus of marketing" for her ability to accurately predict future trends. As the Founder and CEO of BrainReserve, she's known as a "futurist" and is constantly looking for patterns and trends that will have a big impact on all of our lives. Popcorn says that one of the hardest things for companies to do is embrace the future and see it as more than just a fad. They need to be interested in the truth and stresses how smart companies "adapt to future trends." As an industry pioneer, she predicted back in 1981 how people would spend more time at home, doing things they would normally do outside, like dining or going to the movies. As someone always on the cutting edge, Popcorn tells Hayzlett that the next trend is already here: customization. People want things that are tailored to their needs and lifestyles and more companies are looking to cash in on this. The future will also include a combination of people and robots. Written by
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