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Volvic Channel 4 Sponsorship Idents (2016)

Video | Short, Drama

Each sponsorship ident depicts a series of dramatic scenarios, such as a best man preparing to deliver his speech, a girl about to ride her bike without stabilisers for the first time or an exhausted jogger about to get his second wind. ...See moreEach sponsorship ident depicts a series of dramatic scenarios, such as a best man preparing to deliver his speech, a girl about to ride her bike without stabilisers for the first time or an exhausted jogger about to get his second wind. Linking to the water brand's volcanic roots, each ident is intercut with a volcano sequence with shots of flowing lava, a thunderstorm and finally an aerial shot of a smoking crater. Tom Hickton, Volvic UK Brand Lead said: "We are thrilled to be partnering with Channel 4 and E4 to launch this exciting new campaign for Volvic. We feel C4 is a great fit, enabling us to reach our millennial target audience, partnering with relevant shows throughout the year. "We believe this campaign will not only drive year round awareness for Volvic but will also start to associate Volvic with those everyday moments when you feel truly unstoppable." Written by Tom Hickton See less
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Release date
Apr 4, 2016 (United Kingdom)

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