"Art of the Environment", Accolade Global Film Winner 2015, is a documentary film about "Urban Sustainability", produced by teen apprentices in a small business called "Openeyes Productions", a team of young, creative entrepreneurs led by ...See more"Art of the Environment", Accolade Global Film Winner 2015, is a documentary film about "Urban Sustainability", produced by teen apprentices in a small business called "Openeyes Productions", a team of young, creative entrepreneurs led by Award winning producer Richard J. McCollough, M.Ed. (Mirusmedia) as part of a larger summer youth employment program called "Project Ignite", run by Sparq *Rochester. This Project is delivered in close partnership with Rochester Career Mentoring Charter School and funded through RochesterWorks. It employed 40 youth (ages 14-18) from throughout Monroe County. Teams form different businesses in the arts -- video, visual art, slam poetry, and music -- and each wrote a business plan and delivered products, all with the goal of illustrating the importance of environmental awareness and sustainability. Project Ignite hopes to kindle creative entrepreneurs - thinkers, artists, inventors, and doers - with a drive toward social change and activism - making yourself, your neighborhood, and your community better, while becoming critical thinkers and active producers of media rather than passive consumers. Rochester, New York is among the poorest cities in the United States and this documentary clearly challenges at-risk inner city Black and Hispanic youth to take action in their neighborhoods, understand the important issue of environmental conservation, and take ownership of the issue with creative solutions. As a broadcaster and educator, I was incredible gratified to work with these bright young people on this vitally important issue of the day. What they learn is unforgettable. -Richard J. McCollough, M.Ed. This documentary aired locally on WHAM-DT2 CW-Rochester16 September 20, 2015. Written by
Richard J. McCollough
See less