Post To Paycheque is a twenty-minute short dramatic documentary told through the lense of a television host turned content creator. The documentary explores the shift in Toronto's content culture to a distinct street culture where product ...See morePost To Paycheque is a twenty-minute short dramatic documentary told through the lense of a television host turned content creator. The documentary explores the shift in Toronto's content culture to a distinct street culture where product placement is a central theme. The rise of online marketing, blogging and micro blogging in the online sphere has set this movement in motion. Various industry insiders share trade secrets as well as give the audience a deeper look into the process of creating culturally relevant content. By analyzing the different aspects of product placement on social media we seek to find out how it impacts one's day to day life. Partnering with various clothing brands , Post To Paycheque runs through the onset of a clothing campaigns in collaboration with the influencers personal brand. The documentary seeks to explore how brands are taking advantage of influencer culture and online clout through content creation avenues. Written by
Anonymous
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