The National Collegiate Athletic Association (NCAA) generates billions of dollars a year, primarily through its two most lucrative sports: football and basketball. Through television contracts and endorsements, college sports has become ...See moreThe National Collegiate Athletic Association (NCAA) generates billions of dollars a year, primarily through its two most lucrative sports: football and basketball. Through television contracts and endorsements, college sports has become big business. The college sports industry generates, on average, $11 billion in annual revenues. Seemingly left out of the equation is the "student athlete." But with recent landmark cases like the Ed O'Bannon antitrust class action lawsuit against the NCAA, critique and calls for reform of the current status quo have grown louder. What does the future of the NCAA athlete and the university hold? What role does sport play at the university? Should players get paid? What kind of realistic changes can be instituted without severely impacting the sustainability of non-revenue generating NCAA sports? On this episode of Inside Outlook, host Gavin P. Sullivan moderates a discussion on these questions and more. Guests include: Donald Watts - co-founder, Watts Basketball & former UW basketball player. Heather Tarr - head coach, UW softball. Frank Hodge - faculty athletic representative to NCAA & Pac -12, UW. Greg Lewis - former NFL & UW football player.
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