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  • The Big Mo (2015)
  • Short | 43 min | Documentary, Short
Primary photo for The Big Mo
The Big Mo (2015)
Short | 43 min | Documentary, Short
Every Political campaign and Business wants momentum. Everyone wants The Big Mo! Rob Symes meets the people behind the Barack Obama and Mitt Romney 2012 campaigns that brought about some of the biggest marketing innovations of the 21st ...See moreEvery Political campaign and Business wants momentum. Everyone wants The Big Mo! Rob Symes meets the people behind the Barack Obama and Mitt Romney 2012 campaigns that brought about some of the biggest marketing innovations of the 21st century. Learn how to predict which people are most likely to vote or buy or sell and which messages are most likely to persuade them. Find out why innovation is more important than privacy. Discover why you really are 'just a number' to politicians. Learn why marketeers are ignoring the masses in favour of targeting only the individuals most useful to them. And watch how a CEO learnt a new sport called Speed-Riding and almost killed himself to promote his brand. Written by Lewis Rees See less
Read more: Plot summary
Director
Lewis Rees
Writer
Rob Symes
Cinematographer
Lewis Rees
Editor
Lewis Rees
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Release date
Apr 22, 2015 (United Kingdom)

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