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Attractively Packaged Poison
Documentary
Every year, 2.6 to 3 million people die from alcohol. It's linked to seven cancers. Yet less than 40% of the public knows this because the industry spends billions making sure they don't. This investigative documentary exposes how Big ...See moreEvery year, 2.6 to 3 million people die from alcohol. It's linked to seven cancers. Yet less than 40% of the public knows this because the industry spends billions making sure they don't. This investigative documentary exposes how Big Alcohol borrowed Big Tobacco's playbook: suppressing research, lobbying against warning labels, and rebranding a Class 1 carcinogen as celebration, courage, and self-care. From "mommy wine culture" to Super Bowl commercials featuring peak athletes alongside poison, the film decodes the marketing machinery that normalizes a toxic, addictive substance at every milestone of American life. Hosted by James Swanwick, former ESPN anchor and founder of a global alcohol-free movement, the film follows the money from advertising agencies to congressional lobbying offices. Through interviews with public health researchers, policy experts, advertising insiders, and individuals who escaped socially sanctioned addiction, it reveals an industry terrified of one thing: being "lumped in with tobacco." The timing is deliberate. The Surgeon General's 2025 report called for cancer warning labels. Ireland passed them: and faced an international lobbying campaign to delay implementation. The dietary guidelines have released in January 2025. The sober-curious movement is the fastest-growing lifestyle trend among younger generations. For the first time, the cultural tide is shifting. Big Alcohol is scrambling. Attractively Packaged Poison arrives at the inflection point: documenting the moment the public begins to see what the industry has hidden in plain sight. Written by Frank Ponce See less
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Director
James Swanwick (director)
Producers
Frank Ponce (producer) | James Swanwick (producer)
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Updated Jan 27, 2026
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10 cast members
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