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Deep: The Health Marketing Podcast

Help Them Practice Good Medicine: Marketing to Physicians Via EHR with Damon Basch (Season 1, Episode 6)
Podcast Episode | News
John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow ...See moreJohn Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of healthcare marketing, the unique challenges of communicating with physicians, and the vital role EHRs play in enhancing patient care. Damon dives deep into the intricacies of marketing within the healthcare provider ecosystem, focusing on the importance of delivering timely, relevant information to doctors in a way that complements their workflow. He explains how EHR platforms have transformed over the years and why they're a critical touchpoint for marketers aiming to influence prescription decisions and improve patient outcomes. Tune in to learn about the most valuable ways to reach HCPs at the point of care. See less
Read more: Plot summary
Director
Benjamin Abramowitz (directed by)
Writers
Benjamin Abramowitz (writer) | Robert Haskitt (writer) | John Mangano (writer)
Producers
Benjamin Abramowitz (producer) | John Mangano (producer)
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Status
Edit Released
Updated Oct 18, 2024
Release date
Oct 18, 2024 (United States)

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3 cast members
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