A Cup Named Joe takes viewers on a journey that begins long before the first sip. From remote farms on the other side of the world to your kitchen counter, this documentary uncovers the hidden story behind your morning brew. Following the ...See moreA Cup Named Joe takes viewers on a journey that begins long before the first sip. From remote farms on the other side of the world to your kitchen counter, this documentary uncovers the hidden story behind your morning brew. Following the lives of the 50 individuals involved in crafting a single cup of coffee, the film explores the intricate network of Direct Trade-an ethical system ensuring fair wages and dignity at every step of the supply chain.
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