Rolling Can's primary photo
  • Rolling Can (2004)
  • Short | Short
Rolling Can (2004)
Short | Short
In 2004, Chef Boyardee was in the midst of a major crisis - a two year sales slump. The commercial would generate 27 months of volume sales growth and trigger a complete brand turnaround for the company. The now-legendary spot starts at a ...See moreIn 2004, Chef Boyardee was in the midst of a major crisis - a two year sales slump. The commercial would generate 27 months of volume sales growth and trigger a complete brand turnaround for the company. The now-legendary spot starts at a grocery store, where a young girl attempts to add a can of Chef Boyardee to her family's shopping cart, only for her mother to put it back, citing that she's had Chef for dinner every night that week. Disheartened, the child leaves the store with her family. Just as they depart, the can leaps from the store shelf and rolling out of the store, follows the family home. No sooner does the can roll right up to the girl than her mother asks, "What do you want for dinner?" The girl smirks, now having her answer. All set to the song "Un P'Tit Air" by Têtes Raides. Robert Firth lent his signature voice to this award-winning campaign. Some 20 years later, viewers could still recall the commercial scene by scene and were recreating, then posting it on social media platforms around the world. For many of these consumers, it was a deeply important part of their childhood. Written by Anonymous See less
Read more: Plot summary
Director
Phil Morrison
Composer
Têtes Raides
Editor
Angelo Valencia
See all filmmakers & crew
Trending

Become a member to see MOVIEmeter and news information about Rolling Can.
Status
Edit Released
Updated Mar 1, 2004
Release date
Mar 1, 2004 (United States)

Contacts

+ Add

Become a member to see contact information for Rolling Can.

Cast

 + Add Cast
3 cast members
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.
There was an issue loading this tab.

MOVIEmeter

Members only

Become a member to access additional data

Ratings Breakdown

2 external links (official website, website)