Dunkin Donuts - Fred the Baker Commercials's primary photo
  • Dunkin Donuts - Fred the Baker Commercials (1981)
  • Video | Short
Primary photo for Dunkin Donuts - Fred the Baker Commercials
Dunkin Donuts - Fred the Baker Commercials (1981)
Video | Short
Fred was best known for his catchphrase "Time to make the donuts!" and the commercial that introduced the phrase (which showed Fred rising well before dawn to begin making the donuts) was named one of the five best commercials of the 1980s...See moreFred was best known for his catchphrase "Time to make the donuts!" and the commercial that introduced the phrase (which showed Fred rising well before dawn to begin making the donuts) was named one of the five best commercials of the 1980s by the Television Bureau of Advertising. Fred the Baker was so popular with consumers that when Dunkin' Donuts decided to retire the character, the chain surveyed customers to determine the reaction to the move. Customers said Fred could leave if he were treated like an honored friend and employee. So the company created an official "retirement" celebration for him, including a parade in the city of Boston and a "free donut" day that served over six million customers on September 22, 1997. See less
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Status
Edit Released
Updated Dec 31, 1981
Release date
1981 (United States)

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2 cast members
Name Known for
Cheryl Thorup primary photo
Cheryl Thorup
Freddy's Girlfriend Freddy's Girlfriend   See fewer
Nine Months (1995)
Michael Vale primary photo
Michael Vale
Fred the Baker Fred the Baker   See fewer
Marathon Man (1976)
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2 external links (official website, website)