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  • CNBC Documentaries Best Buy: The Big Box Fights Back
  • TV-PG
    TV Episode | 44 min | Documentary, News

CNBC Documentaries

Best Buy: The Big Box Fights Back
TV-PG
TV Episode | 44 min | Documentary, News

In the world of consumer electronics, Best Buy is often considered the 'last man standing' - a title both flattering and daunting. What started as a local record store 45 years ago is now a national big box giant with more than 1100 stores...See moreIn the world of consumer electronics, Best Buy is often considered the 'last man standing' - a title both flattering and daunting. What started as a local record store 45 years ago is now a national big box giant with more than 1100 stores. In recent years, the retailer has seen its profits dwindle, due to intense online competition, high overhead costs and declining sales. Best Buy has faced many challenges in its history but has always managed to bounce back. In an age when smart phone apps can compare prices on the spot, can this behemoth keep itself from becoming just a showroom for competitor's websites? CNBC Correspondent Tyler Mathisen goes behind the scenes of Best Buy during the Black Friday frenzy, profiles CEO Brian Dunn, meets the Geek Squad, and reports on how the big box is fighting back. Written by Anonymous See less
Read more: Plot summary
Producers
Steven Schnee (producer) | Hakimah Shah (producer) | Bob Waldman (producer)
Status
Edit Released
Updated Jan 31, 2012

Release date
Jan 2012 (United States)
Awards
Series awards
1 nomination

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1 cast member
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