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  • The Business Owner's Journey Dana Farber: How to Use Customer Insight Mapping to Reveal Misconceptions Sabotaging Your Marketing (Season 1, Episode 46)
  • Podcast Episode | Talk-Show

The Business Owner's Journey

Dana Farber: How to Use Customer Insight Mapping to Reveal Misconceptions Sabotaging Your Marketing (Season 1, Episode 46)
Podcast Episode | Talk-Show

As part of our special "12 Days of Business" mini-series, Nick Berry shares a segment with Dana Farber, Founder of Moonstone Marketing, to explore the power of customer insight mapping. Dana shares how marketers can uncover hidden biases ...See moreAs part of our special "12 Days of Business" mini-series, Nick Berry shares a segment with Dana Farber, Founder of Moonstone Marketing, to explore the power of customer insight mapping. Dana shares how marketers can uncover hidden biases and better understand their customers' journeys to build authentic brand trust. Through a live exercise, Dana and Nick reverse-engineer a recent purchase to reveal the subtle touchpoints and emotions influencing buying decisions. This episode is packed with actionable insights to help business owners elevate their marketing strategies with empathy, authenticity, and data-driven approaches. See less
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Updated Dec 25, 2024

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Dec 25, 2024 (United States)

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