The Power of Strategic Programmatic Advertising | Natalie Bruno's primary photo
  • Simpli.fi TV The Power of Strategic Programmatic Advertising | Natalie Bruno (Season 2, Episode 19)
  • Podcast Episode | Talk-Show

Simpli.fi TV

The Power of Strategic Programmatic Advertising | Natalie Bruno (Season 2, Episode 19)
Podcast Episode | Talk-Show
Natalie Bruno, Director of Revenue Strategy at January Spring In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies ...See moreNatalie Bruno, Director of Revenue Strategy at January Spring In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making. Written by Sunny Bell See less
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Updated Sep 17, 2024
Release date
Sep 17, 2024 (United States)

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2 cast members
Name Known for
David McBee primary photo
David McBee
Self - Host Self - Host   See fewer
Simpli.fi TV (2023)
Natalie Bruno primary photo
Natalie Bruno
Natalie Bruno (Self) Natalie Bruno (Self)   See fewer
Simpli.fi TV (2023)
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