Il mondo di Mad - Production & Contact Info

Il mondo di Mad (2012)
TV Movie | 52 min | Documentary

Il mondo di Mad (2012)

TV Movie | 52 min | Documentary

Milano and Italian fashion seen through the eyes of MAD Italian fashion. Practically synonymous with creativity and style. Armani, Ferrè, Fiorucci, Missoni, Gucci, Versace, Prada and the rest all come from the same place and flourished in ...See moreMilano and Italian fashion seen through the eyes of MAD Italian fashion. Practically synonymous with creativity and style. Armani, Ferrè, Fiorucci, Missoni, Gucci, Versace, Prada and the rest all come from the same place and flourished in a few decades. Before that Milano was just a town of textile industries and needle-workers. All starts at the end of the sixties. Italian tailors take advantage of the 1968 youth protest movements, and give form and shape to women's dreams. Fashion goes from Haute Couture to Prêt-à-Porter, hand in hand with the women's fight for equal rights. The revolution in fashion rapidly evolves following social trends which see women getting into power roles (and dresses) and young and talented tailors becoming famous. Then branding explodes and Milano becomes the world's fashion centre. Maddalena Sisto, MAD for the readers of Vogue, Elle Germany, The New Yorker and the Corriere della Sera, witnessed it all and put it into extraordinary drawings and sketches. She recorded every trend suggested by the Milan stylists and chronicled how fashion developed and influenced the life of Italian women. To such an extent that her 'signorine' represent the desires, fears and imagination of women today. She left us over 12.000 drawings together with her personal diaries and the video's of her work in the fashion field. Everything neatly and persistently collected by her husband. A WORLD OF FASHION tells the story of Italian fashion through MAD's drawings, specifically animated for the film, and through the fashion designers that loved her work and the way she was able to predict where their own work was heading to. Welcome to the liberated, sensual and glamorous world of MAD! Written by Stefilm See less

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11 cast members

Name	Known for
Maria Luisa Agnese Self - Fashion journalist Self - Fashion journalist See fewer	Il mondo di Mad (2012)
Benedetta Barzini Self - Model Self - Model See fewer	On Life
Elio Fiorucci Self - Stylist Self - Stylist See fewer	54 (1998)
Riccardo Legnani Self - Maddalena's husband Self - Maddalena's husband See fewer	Il mondo di Mad (2012)
Flavio Lucchini Self - Ex editor of Vogue Italia Self - Ex editor of Vogue Italia See fewer	Il mondo di Mad (2012)
Alessandro Mendini Self - Designer Self - Designer See fewer	SuperDesign. Italian Radical Design 1965 - 1975 (2017)
Rietta Messina Self - Modit Manager Self - Modit Manager See fewer	Il mondo di Mad (2012)
Ottavio Missoni Self - Stylist Self - Stylist See fewer	Die glückliche Familie (1987)
Rosita Missoni Self - Stylist Self - Stylist See fewer	Missoni (2010)
Maddalena Sisto Self (archive footage) Self (archive footage) See fewer
Franca Sozzani Self - Editor of Vogue Italia Self - Editor of Vogue Italia See fewer	Zoolander 2 (2016)

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