This Bud Light campaign was initially launched in August 2017 with the ad entitled "Banquet" and set in medieval times. "Dilly dilly," a nonsensical phrase prominently featured in Bud Light's advertising campaign, became a viral meme ...See moreThis Bud Light campaign was initially launched in August 2017 with the ad entitled "Banquet" and set in medieval times. "Dilly dilly," a nonsensical phrase prominently featured in Bud Light's advertising campaign, became a viral meme success for the brand thanks to TV commercials, social media integrations and mentions on shows and live events. This resulted in increased sales, and additional campaigns in the EU and the UK. In the UK versions, Robert Firth voiced several of the spots. Written by
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