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CNBC Documentaries

As Seen on TV (Season 1, Episode 12)
TV Episode | 44 min | Documentary, News

CNBC goes inside the $150 billion dollar industry of direct-response infomercials that's made the Snuggie, ShamWow. and the Ginsu Knife household names.
Read more: Plot summary
Status
Edit Released
Updated Apr 22, 2009

Release date
Apr 22, 2009 (United States)
Awards
Series awards
1 nomination

Contacts

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Cast

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15 cast members
Name STARmeter Known for
Darren Rovell
Self - Host Self - Host   See fewer
Members only
Scott Boilen
Self - CEO, Allstar Products Group Self - CEO, Allstar Products Group   See fewer
Members only
Dan Danielson
Self - CEO, Mecury Media Self - CEO, Mecury Media   See fewer
Members only
Ed Valenti
Self - Marketing Expert Self - Marketing Expert   See fewer
Members only
Joseph Pedott
Self - Founder, Joseph Enterprises Self - Founder, Joseph Enterprises   See fewer
Members only
Ajit J. Khubani
Self - CEO, TeleBrands Self - CEO, TeleBrands   See fewer
Members only
Jeff Meltzer
Self - Infomercial Producer Self - Infomercial Producer   See fewer
Members only
Sam Catanese
Self - Infomercial Researcher Self - Infomercial Researcher   See fewer
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David Van Howe
Self - Vice President of Purchasing, Walgreens Self - Vice President of Purchasing, Walgreens   See fewer
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Harry Sawyers
Self - Product Tester, Popular Mechanics Self - Product Tester, Popular Mechanics   See fewer
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Peter Marinello
Self - Director, Electronic Retailing self - Regulation Program Self - Director, Electronic Retailing self - Regulation Program   See fewer
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Mary Engle
Self - Federal Trade Commission Self - Federal Trade Commission   See fewer
Members only
Vince Offer
Self - ShamWow Pitchman (archive footage) Self - ShamWow Pitchman (archive footage)   See fewer
Members only
Ron Popeil
Self - Infomercial Pitchman Self - Infomercial Pitchman   See fewer
Members only
Billy Mays
Self - Infomercial Pitchman Self - Infomercial Pitchman   See fewer
Members only
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Ratings Breakdown

6 / 10 | 14 votes