Marinate on this for a moment. At any stage of your business, and certainly in the beginning, it is easy to get distracted and stuck in the Shoulds spending a lot of resources on things that are nice but really not necessary. This is a ...See moreMarinate on this for a moment. At any stage of your business, and certainly in the beginning, it is easy to get distracted and stuck in the Shoulds spending a lot of resources on things that are nice but really not necessary. This is a simple question with high impact that you want to get in the habit of asking yourself to save you money and time - and keep you in the long game.
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