Route 66's primary photo
  • Route 66 (1994)
  • Short | 1 min | Short
Route 66 (1994)
Short | 1 min | Short
Not far off Route 66 in San Bernardino, California, is a piece of American business history - the original restaurant of fast-food giant McDonald's. The icon of American ambition, Ray Kroc, who would go on to become the CEO of the company,...See moreNot far off Route 66 in San Bernardino, California, is a piece of American business history - the original restaurant of fast-food giant McDonald's. The icon of American ambition, Ray Kroc, who would go on to become the CEO of the company, first partnered with the McDonald brothers in 1955. To celebrate this important milestone, McDonald's Restaurants had Leo Burnett UK create a series of commercials based on the historic US highway. The spots featured the McRib, the Hollywood Melt, and the McTexan, with each meal highlighting a location on the famed route. Actor Robert Firth was one of the voices used in the UK campaign. Written by Anonymous See less
Read more: Plot summary
Creator
Giles Keeble (developed by)
Producer
Giles Keeble (producer)
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Status
Edit Released
Updated Jan 15, 1994
Release date
Jan 15, 1994 (United Kingdom)

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Cast

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1 cast member
Name Known for
Robert Firth primary photo
Robert Firth
Narrator (voice) Narrator (voice)   See fewer
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