Elsa's House of Sleep's primary photo

Small Business Revolution: Main Street

Elsa's House of Sleep (Season 6, Episode 5)
TV Episode | Documentary
In 1966, Elsa Rezene brought her entrepreneurial spirit to Minnesota from Eritrea, Africa. Before founding the longest-running black-owned furniture business in Minneapolis-St. Paul, she honed her sales craft offering beads, incense and ...See moreIn 1966, Elsa Rezene brought her entrepreneurial spirit to Minnesota from Eritrea, Africa. Before founding the longest-running black-owned furniture business in Minneapolis-St. Paul, she honed her sales craft offering beads, incense and jewelry. A generation later, Tetra carries on his mother's legacy, treating customers like family by embracing the lost art of customer service. While trends come and go, operations have remained the same at Elsa's - sometimes creating liabilities to the bottom line. To help Tetra navigate the realities of a changing industry, Deluxe called on Maurice Blanks, co-founder and COO of Blu Dot, an award-winning furniture and design company based in Minneapolis. In addition to Maurice's expertise, the team from Deluxe aims to create a new look for Elsa's brand across all customer touch points within the store, online and delivery. See how Tetra and team react to the suggested changes, as this beloved neighborhood store maneuvers through its biggest transformation ever. See less
Read more: Plot summary
Director
Matt Naylor
Writer
Matt Naylor
Cinematographers
Rose Bush | Mychal Fisher | David Layton
See all filmmakers & crew (22)
Status
Edit Released
Updated Nov 9, 2021
Release date
Nov 9, 2021 (United States)
Awards
Series awards
2 nominations

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2 cast members
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