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  • Business Wars Red Bull vs Monster - Get Your Wings (Season 11, Episode 1)
  • Podcast Episode | 26 min | Talk-Show

Business Wars

Red Bull vs Monster - Get Your Wings (Season 11, Episode 1)
Podcast Episode | 26 min | Talk-Show
It's the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant-it's sickly sweet-but to...See moreIt's the early 1980s, and in Bangkok, Thailand, a jet-lagged toothpaste marketing exec named Dietrich Mateschitz has just tasted Krating Daeng, an energy tonic popular with rickshaw drivers. The flavor is repellant-it's sickly sweet-but to Mateschitz's surprise, it completely cures his jetlag. Suddenly, he sees a business opportunity. Energy drinks like these are huge in East Asia, but virtually unheard of in Europe. The biggest challenge will be figuring out how to market it-starting with a new name. He knows "Krating Daeng" won't sell, so he opts for the nearest English equivalent: Red Bull. See less
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Status
Edit Released
Updated Nov 13, 2018
Release date
Nov 13, 2018 (United States)
Awards
4 wins & 8 nominations

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1 cast member
Name Known for
David Brown primary photo
David Brown
Self - Host Self - Host   See fewer
Business Wars (2018)
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