It Pays to Advertise's primary photo
  • It Pays to Advertise (1910)
  • Short | Short, Comedy
Primary photo for It Pays to Advertise
It Pays to Advertise (1910)
Short | Short, Comedy
The course of true love never does run smooth, and when the young man has steered that course up to the proposal moment he has generally nerved himself, like one going into battle, determined to do or die. How disheartening it must be then...See moreThe course of true love never does run smooth, and when the young man has steered that course up to the proposal moment he has generally nerved himself, like one going into battle, determined to do or die. How disheartening it must be then to the hero to have the words so carefully rehearsed interrupted and laughed at by the one girl in the whole world, and, worst of all, to have her affect utter ignorance of what he really means. That is the way this picture starts, but fortunately for its happy ending our hero is not a man to be easily defeated. When the girl and her mother teasingly laugh him out of his proposal he goes away, disconsolate but far from discouraged, and thinks it over, and the next morning he has an idea. He serves notice on the girl that she shall receive a proposal from him every day in the week, which, of course, only excites her to further merriment at her lover's expense, although she is somewhat curious to learn what form the proposals shall take, and more than inclined to admire her lover's persistence. Now the young man is in the "publicity" business and, being used to putting advertising matter on every available part of the landscape, he quite naturally adopts such methods to carry out his plans in this instance. Beginning with the box of candy, in which she finds the words upon a candy heart, his advertised proposal haunts her wherever she goes, in street cars, on fences and banners, on moving vans, trolley cars and telegraph poles, until in sheer desperation she stays at home on Saturday night to receive the young man and give him his answer. How she does this it would not be fair to tell. Suffice it to say that the denouement provides not only a deft comedy touch and a pretty finish to a love story, but a unique photographic effect which approaches real art pretty closely. Written by Moving Picture World synopsis See less
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Status
Edit Released
Updated Apr 5, 1910
Release date
Apr 5, 1910 (United States)

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