Go-to-Market strategies for SaaS companies, with Dekker Fraser's primary photo
  • SaaS Boss Go-to-Market strategies for SaaS companies, with Dekker Fraser (Season 1, Episode 44)
  • Podcast Episode | Talk-Show

SaaS Boss

Go-to-Market strategies for SaaS companies, with Dekker Fraser (Season 1, Episode 44)
Podcast Episode | Talk-Show
Today I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and ...See moreToday I interview Dekker Fraser and we talk about Go-to-Market strategies for SaaS companies. Dekker is a veteran Silicon Valley marketer who worked for many tech companies including Sony PlayStation, Google-backed Rocket Lawyer, and venture-backed Webgility. He holds an MBA in marketing from the Kellogg School of Management. He is also the author of several product marketing books, one of them is Product Launch: how to go to market. We discuss: - The key pillars of a successful Go-to-Market strategy - The major mistakes SaaS Founders make in the early stages - How small startups can compete with large companies - How to successfully connect with potential partners and influencers. Written by Natalie Luneva See less
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Updated Oct 29, 2020
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Oct 29, 2020 (United States)

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