Robert J. Ulrich hails from the wonderful town of Modesto, California. After graduating from the University of Pacific in Stockton, he earned his Master's Degree in English from the University of Stanislaus and moved to NYC to pursue a vocation in acting. He eventually returned to California to begin a career in casting. While working at the prominent casting office of Reuben Cannon & Associates, Robert met his future partners Eric Dawson and Carol Kritzer. In 1989, Robert and Eric formed their own company, Ulrich/Dawson & Associates. Two years later Carol Kritzer came on board and they became, Ulrich/Dawson/Kritzer Casting.

Throughout their career, they have worked with a staggering array of talented producers including; Francis Ford Coppola, Eric Kripke, Jerry Bruckheimer, James Cameron, Ron Howard, Wolfgang Petersen, Anne Rice, Steven Bochco, Aaron Spelling, Gail Berman, Carol Mendelsohn, Joel Surnow, Nikki Toscano, Susanne Bier, Austin Winsberg, Jodie Foster, and Ryan Murphy.

During their career, they have cast over 100 different television shows including Gen V (2023), The Boys (2019), The Perfect Couple (2024), Feud (2017), American Horror Story (2011), Glee (2009), CSI: Crime Scene Investigation (2000), Zoey's Extraordinary Playlist (2020), The Mentalist (2008), Dexter (2006), The Rookie (2018), Supernatural (2005), Battlestar Galactica (2004), Nip/Tuck (2003), The Rocky Horror Picture Show: Let's Do the Time Warp Again (2016) and James Cameron's Dark Angel (2000).

Nominated for nine Emmy Awards, Robert won the Emmy for casting the FOX Television phenomenon, Glee (2009). In addition, he was honored with the "Spirit of Hope Award" from the No Limits for Deaf Children organization for casting hearing-impaired actors in Glee. He also won a Media Access Award for casting Actors with Disabilities. In 2019, Robert and his company were honored with the Hoyt Bowers Award for Excellence in Casting, the highest honor you can receive as a Casting Director.

Several years ago, Robert's career expanded to include on camera work as the host/mentor on Oxygen's hit competition series, The Glee Project (2011), which provided him the opportunity to expand and diversify his casting pool.

Robert is also a producer in addition to casting. He started a production company, Stay Relevant Productions, with his business partner, Mike Jenner. Robert's first venture was a dramatic feature film, Billy Boy (2017), which premiered at the Fantastic Fest Film Festival in Austin, TX and later showed at the San Diego Film Festival and the Miami Film Festival. SRP's next feature film was Mail Order Monster (2018) which was on Showtime and is now available for streaming on all major platforms. SRP's third feature film was Foster Boy (2019), which was presented by Shaquille O'Neal and is also available on all streaming services. SRP is also involved in producing a new musical, The Civility of Albert Cashier (Live) (2017).

Robert is married to actress Kim Johnston Ulrich and has two children - Cooper Ulrich and Tierney Ulrich.

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Eric Dawson, Carol Kritzer, and Robert J. Ulrich

Kim Johnston Ulrich and Robert J. Ulrich in 2011 Primetime Creative Arts Emmy Awards (2011)

Eric Dawson, Carol Kritzer, Carol Mendelsohn, Robert J. Ulrich, Darren Criss, and Amber Riley

Robert J. Ulrich, Zachary Woodlee, and Nikki Anders

Eric Dawson and Robert J. Ulrich in 2011 Primetime Creative Arts Emmy Awards (2011)

Robert J. Ulrich and Darren Criss in The Glee Project (2011)

Robert J. Ulrich and Kevin McHale in The Glee Project (2011)

Nicole Kidman, Liev Schreiber, Dakota Fanning, Eve Hewson, Ishaan Khatter, Jack Reynor, Meghann Fahy, Billy Howle, and Sam Nivola in The Perfect Couple (2024)

Jensen Ackles, Antony Starr, Nathan Mitchell, Chace Crawford, Valorie Curry, Colby Minifie, Susan Heyward, and Daveed Diggs in The Boys (2019)

Kate Burton and Colby Minifie in The Surrender (2025)

Jane Lynch, Lea Michele, Naya Rivera, Mark Salling, Matthew Morrison, Cory Monteith, Dianna Agron, Kevin McHale, Chris Colfer, Jenna Ushkowitz, Amber Riley, and Heather Elizabeth Morris in Glee (2009)

Robert J. Ulrich

Robert J. Ulrich

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