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  • Pink Ribbons, Inc. (2011)
  • Not Rated
    97 min | Documentary
Pink Ribbons, Inc. (2011)
Not Rated
97 min | Documentary
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where ...See moreBreast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success. Written by The National Film Board of Canada See less
Read more: Plot summary
Director
Léa Pool
Writers
Patricia Kearns (written by) | Nancy Guerin (written by) | Léa Pool (written by)
Producer
Ravida Din
Composer
Peter Scherer
Editor
Oana Suteu
See all filmmakers & crew (18)
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Release date
Apr 21, 2012 (United States)
Awards
1 nomination

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Ratings Breakdown

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